Personalised and variable data printing
and Direct Mail
Supercharge your documents with relevant messages, images and graphics to grab your audience's attention.
Create print campaigns that will
motivate your customers to respond
With the GDPR rush of activity now behind us, many companies have reset their marketing databases and will not be able to use email marketing to find prospects as before. This is where Direct Mail provides the ideal solution. Legitimate interest applies as a legal form of consent to process data if your offer is relevant, targeted and of potential benefit to the recipient. The mail piece should be screened against the Mailing Preference Service and clearly show how to opt out of future mailings.
By personalising different elements of your document you target your message. Variable data can include text, graphics, images or all 3. Adding a link back to your website on the printed piece means you can measure response rates and significantly increase customer loyalty.
Make financial documents more appealingTransactional documents are opened and read by more than 90% of consumers. Take advantage of white space on bills and statements to display coupons, offers and customer loyalty opportunities. By cleverly combining customer relationship management (CRM) and data mining technology, transactional printing has become the leading form of personal direct billing.
Interactive PrintBy integrating digital technology into your print you can monitor and analyse campaigns in real time. We can generate and print QR codes (or web addresses) to lead your customer to a personalised webpage, where you might show them variable images according to previous transactional history, a personalised video, or even an augmented reality experience.
We like print because it doesn't disappear!