Cross-media circle planning

Full Circle

The Interactive Digital Storyboard for Multi-Touch, Multichannel Campaigns

Boost collaboration, visualisation and time-to-market for your 1:1 multichannel marketing campaigns.

Circle is a revolutionary cloud-based solution that boosts collaboration, visualisation and time-to-market of 1:1 multichannel marketing campaigns.

Circle enables campaign automation so that activities can be scheduled in advance, with recurrence patterns, and to populations that are selected by database information and individual behaviours in the campaign.

Circle offers a friendly user interface that uniquely enables the association of mockups to the flow touch points, helping all the stakeholders to envision the intended campaign look and feel, and see design options for various scenarios and segments.

Circle’s social and interactive style permits users to comment on the various campaign touch points or the storyboard as a whole, enriching the team experience, empowering the client, and revealing business expectations throughout the campaign evolution. Circle serves as an ideal vehicle for documenting and recording the different phases of the campaign’s development, even once the campaign has ended - all design mockups and comments are stored on the cloud and can be later used as reference.

Users can now conveniently use Circle as a stage to easily view the approved and final campaign story. This same integration also serves as a window into analytics for campaign tracking and measurement via Key Performance Indicator (KPI) gauges and reports, once the campaign is deployed.
Circle includes automation features - once the campaign is ready to be deployed, touchpoint actions can be scheduled in advance or in response to specific campaign events and recipient behaviours.

circle cross-media marketing planning tool
Circle Cross-Media campaign Planning

Everyone can see what's going on.

Agencies and clients can together sketch, view, plan, build, and automate 1:1 multichannel communication campaigns at every stage of development.

Touch point automation.

Campaign activities can be scheduled in advance, with recurrence patterns, and to populations that are selected by CRM data and individual behaviours in and the current or previous campaigns.

View campaign progress in real time.

Circle serves as a window into analytics for progress monitoring, tracking and measurement.

Circle is in the Cloud