5 Haviland Road, Ferndown Industrial Estate, Wimborne, Dorset, BH21 7RZ
Telephone: 01202 890333 FAX: 01202 890444 E-mail:
Established 1991

Dynamic Website Personalisation

Personalised URL's

Whether communicating with a personalised print piece or an email, cross-media campaigns typically use a website to connect to these media. There are two types of commonly-used URLs: PURLs and GURLs. A personalised URL (PURL) is a unique Web address. It includes a unique identifier as part of the URL link that varies per individual. Created from your database, each PURL leads to a personalised landing page which holds content specific for that individual.
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Telephone: 01202 890333 E-mail:

Dynamic Webpages PURL's

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