Whether communicating with a personalised print piece or an email, cross-media campaigns typically use a website to connect to these media. There are two types of commonly-used URLs: PURLs and GURLs.
A personalised URL (PURL) is a unique Web address. It includes a unique identifier as part of the URL link that varies per individual. Created from your database, each PURL leads to a personalised landing page which holds content specific for that individual.
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