Environmental commitment the very highest environmental accreditations

We are proud of our environmental commitment and have worked hard to achieve the very highest environmental accreditations.

Our business practices are founded on working as ethically and sustainably as possible and, minimising our environmental impact is not only important to us, but to our customers too.

That’s why we take recycling seriously.

We recycle all of our waste paper and card and have reduced the amount we send to landfill by 65% over the last 8 years. We now produce less general waste than the average household.

As a Xerox Partner, we return our used cartridges to Xerox so they can be properly recycled. In fact, Xerox customers return more than 2.5 million cartridges and toner containers annually through the Green World Alliance recycling program. That’s over 145 million pounds of waste kept out of landfills over the past 20 years.

At RPM, we were one of the first print companies in our area to achieve ISO14001 but decided we could do better. So we developed our own environmental management system, based on the ISO model but more effective, and sent the money we saved to the local Wildlife Trust.

Our customers can rest assured that our processes are environmentally friendly.

Upheaval and Evolution means targeted mail has a brilliant future

Feldmuehle Uetersen Paper Mill files for insolvency

In shock news for our industry we saw 2 German paper mills file for insolvency last month : Papierfabrik Scheufelen Paper Mill files for insolvency. Then came the announcement of a merger between Xerox and Fujifilm, brought on by a drop in demand for photocopiers with up to 10,000 job losses. Closer to home, print companies going into liquidation has become familiar. Our paper supplier (always the best source of intelligence) says he’s never known anything like it.

We like to think of it as evolution. Nowadays more and more business processes and marketing activities are carried out online and as the cost of paper only ever increases money can be saved by switching to electronic methods. Modern marketing is emailed not posted. Plus there’s the environmental impact to consider, so that using less paper is a good thing.

Yet there still remains an important role for print. Demand for unique and personalised print is actually growing. With so much digital marketing assaulting our senses IT’S DIFFICULT TO GET YOUR VOICE HEARD. Printed items stand out and hang around. Data from JICMail shows how 21% of all mail items prompt a commercial action, with 10.7% of recipients discussing the mailing piece with someone. Add the impact of personalisation to that and you've got the best chance of being noticed.

So we aren’t selling our printing machinery just yet. Especially since the ICO confirmed that even after GDPR becomes law in May “You won’t need consent for postal marketing” (you will for email). We are anticipating an upsurge in demand and have invested in the latest technology that evolves with every update. With our system single pieces of targeted mail can be triggered automatically as part of your marketing campaign. It's brilliant.

Try a demo for yourself

We offer a joined-up marketing and communications automation service that includes print, email, web and mobile.

That GDPR thing

Understanding GDPR Data Cross-media Multi Channel Marketing Bournemouth Poole and Dorset

We’ve all heard about the May 2018 deadline looming, been invited to numerous events and received email blasts on the subject of the General Data Protection Regulation and how it affects business. You think you’ve got your head around it, and then a passing comment makes you think, ‘have I’? If you haven’t done so already try this self assessment to see how ready you really are. https://ico.org.uk/for-organisations/resources-and-support/data-protection-self-assessment/getting-ready-for-the-gdpr/

When planning a marketing campaign it will become critical to employ the services of a processor who is reliable and trustworthy and who can guarantee compliance to the law. That’s where we come in. We know the questions to ask.

If you’re using us for emails – has the recipient opted in to receive them? Perhaps they are an existing customer, meaning soft opt-in applies – but what about the new E-privacy regulations coming in later in 2018? http://europa.eu/rapid/press-release_MEMO-17-17_en.htm

If you’re using us for direct mail – the good news is, relevant printed mail does not need prior consent, but you must tell the recipient how to opt out, record this information and stick to it. We automate all this.

If you’re using us for personalised marketing campaigns – we need to talk about profiling and legitimate interests. This can get quite complex so we have developed a guide for users of our automated marketing service, to simplify things and address issues of security, legal basis for processing and data retention. When you employ us as data processors you can be sure that our systems are compliant, secure and up-to-date as we follow the developments in data protection law very closely. We have been registered with the ICO for over 15 years.

We may be small but we are proud of our reputation as trustworthy and reliable suppliers to the vibrant digital economy of the South coast.

Please get in touch if you’d like to know more.

FSC ® is not news. But it should be.

RPM FSC environmental accreditation

A lot of printing companies offer to print FSC or PEFC documents for their customers. It’s not exactly news, and most digital papers nowadays are FSC certified anyway. Forests are managed for paper production and demand for print overall is reducing. But we can still do more to protect our precious planet. RPM is doing its bit.
Being printers it hurts us to say this, but we think you should print even less. That’s why we’ve invested in solutions that can send your messages across email, text, web and social media, in a joined-up way and keeping print to a minimum. And when we do print out that personalised, targeted and relevant message that clever marketing should produce, we want it to be on FSC paper, non-laminated and as short as possible. Keeping the environmental footprint to a minimum and your costs as well. FSC makes more and more sense every day.

RPM Digital is a member of an FSC certified group scheme

Multi-channel print bounces back for marketers as part of multi-channel campaigns

Multi-channel print bounces back for marketers as part of multi-channel campaigns

Multi-channel print bounces back for marketers as part of multi-channel campaigns

Evidence that multi-channel print is making something of a comeback, in the marketing sphere at least, continues to grow more and more convincingly.

Feedback from printers and marketing industry experts suggests that volumes of multi-channel print items and targetted direct mail are steadily rising as marketers are increasingly using multi-channel print at the heart of cross-media campaigns.

So what’s driving this surge in demand? Is it just a case of digitally fatigued consumers turning their back on blanket email campaigns, or are other factors at play?

The revival in fortunes of printed messaging over the past few years is nothing short of extraordinary. At one point print was the lowest cost way of mass marketing, which led to carpet bombing mail drops and the vilification of direct mail, or ‘junk’ mail as some people preferred to call it.

The demise of blanket direct mailers was hastened by the rapid rise of the internet and email marketing campaigns during the mid-2000s, which many people argued were cheaper and easier to track in terms of ROI. As a result, multi-channel print direct mail spent many years in the wilderness, before reinventing itself – thanks largely to technology improvements – as a premium media. The industry shifted from offering “dumb print” mass mailings to what Simon Biltcliffe, chief executive of Webmart, describes as “smart print” – contextually relevant and data-rich printed communication. But there is more to it than that, believes Biltcliffe.

“Print is cooler than it was before,” he says. “People like the tactility and feel. Multi-channel print has also got browsability; I suppose if you look at it from a millennial perspective it has got a retro intrigue about it and it is reassuringly tangible.”

Clearly volumes haven’t returned to anywhere near the levels they were at when the direct mail industry was in its pomp, but Judith Donovan, chair of the Strategic Mailing Partnership, says they are bouncing back.

“It is a trend that we’ve been noticing for some time,” says Donovan. “It goes at different speeds depending on which sectors you look at. You have some sectors like financial services that never really gave up on paper, whereas others bonfired paper and they are now regretting it. You also have new sectors, like fintech (financial technology) – that are starting to use direct mail for the first time.”

Case proven

The key appeal of printed direct mail to clients either returning to, or using it for the first time as part of a multi-channel marketing campaign, is its proven effectiveness, adds Donovan.

“If you’re trying to do cold acquisition you’re not going to get very far with cold email opening rates of under 10%, so multi-channel print can be a much more credible medium for acquiring customers,” she says. “It has got tactility, it has got targetability and it has got quality.”

This is the message that Graeme Smith, director at Cyan Group, PrintWeek’s Cross-Media Company of the Year in 2015, is working hard to communicate to current and potential customers.

“We’ve been educating our clients that using multi-channel print or promotional merchandise at the centre of a campaign can act as an effective trigger to gain access to further information for both sides – so we’re giving consumers something, but we’re also collecting information from them,” he explains. “To make it work you’ve got to have a big enough hook and add value so the trigger has got to come from a printed branded piece. This approach also protects the campaign because it doesn’t allow anyone to have access to it. You can target the recipient and the designated viewers so that they can really interact with it.”

The challenge Smith faces is persuading some clients about the value of starting the campaign ‘journey’ with multi-channel print.

“Digital seems to have its journey. You have an email that directs people to a PURL and a direct mail piece comes out. That’s been done for many years. But what we are trying to do is to engage with the digital agency sphere to get them to see the value of using multi-channel print or promotional merchandise as the trigger for a campaign,” says Smith.

Part of the problem that the likes of Smith face in terms of educating marketers is that a lot of younger members of the marketing agency world didn’t grow up with multi-channel print and therefore don’t know its value. However, Biltcliffe says that he’s noticed these barriers are slowly starting to come down.

“A lot of younger people don’t know a lot about multi-channel print and they want help and advice to bring this channel back into their mix, or into their mix for the first time,” he says. “We’re finding quite a lot of people who have never used multi-channel print before and they now want to understand how they can get into this reassuringly expensive media.”

These barriers have come down at some agencies quicker than at others. One company that fully understands the power of multi-channel print is MC&C. Mark Jackson, managing director at the London-based agency, says the company uses multi-channel print as part of its integrated media plans for a number of the agency’s ‘performance’ clients.

“Performance media isn’t just about deciding what the audiences are consuming, it’s decoding the relevancy and efficiency of each channel to drive response,” says Jackson. “When you look at multi-channel print through this lens, there’s no arguing that it is effective at driving a response amongst certain target audiences.”

He adds that the use of printed communication has proven to be particularly effective in the leisure and retail sectors to support a cross-channel strategy.

“The retailer TM Lewin is a great example of how we use multi-channel print as part of a cross-channel media plan as it is key to driving footfall to their stores and traffic to their site,” says Jackson. “Offer-led creative that targets specific stores is a vital part of its media plan. It’s a similar case with fitness and leisure group David Lloyd, which runs geo-fenced mail campaigns around different club locations in the UK. As an agency we utilise specific print solutions to support targeted campaigns as part of an integrated performance offering for these types of brands in particular.”

However, he’s quick to point out that what works for one brand won’t necessarily work for another. “Each brand needs to tailor their strategies to talk to the specific audience they want to reach,” says Jackson. “What is true, however, is the power of print media to drive one-to-one interaction with customers. Plus, the open rates of direct mail are phenomenal and when talking to a regional audience, no other channel comes close to the micro targeting of print – specifically mail.”

Fresh opportunity

The recent print revival clearly presents opportunities for the industry, but pulling together complex cross-media campaigns isn’t a skill that can be acquired overnight.

“Anybody can write a cheque for a piece of equipment, but you’ve got to have the wherewithal to get the best out of it,” says Wesley Dowding, operations and technology director at Romax. “Some people in the industry think they can go out and get a piece of kit and everything will be fine, but that isn’t the case because to get the best out of an iGen like we have, you have to be able to interpret and use data to its best ability. Following on behind that you’re not going to get that sort of work from clients unless you’ve got things like ISO 27001, dedicated IT security teams and all of the infrastructure that would enable you to confidently allow you to go to clients or potential clients and say ‘we can handle that data, you don’t need to worry’.”

The good news for printers looking to move into this space is the price of digital presses and the software required to undertake cross-media marketing campaigns has significantly reduced over the past decade or so, but that’s not to say that this sort of equipment comes cheap.

“A lot of software – even entry level software – is still quite pricy so you would need a couple of meaty projects lined up to justify the cost,” says Smith. “The return on investment would be there if you’ve got the right clients and returning clients, and once you’ve done it a few times you could recycle and go through the same process with a different brand or different industry sector, so you’re not treading on toes.”

In addition to the associated high cost of offering this sort of service to clients, a significant challenge to the future growth of the direct marketing sector looms large on the horizon. Next year the general data protection regulation (GDPR) comes into force which aims to give people back control of their personal data.

There are conflicting views in the industry as to what the fallout from all of this will be. Dowding doesn’t think it will have a big impact on his current customer base.

“I think our clients are very geared up and savvy to the changing of the rules and I don’t think they will necessary inhibit what data they are able to collect,” he says. “They are just going to have to be very careful about how they collect it.”

However, Donovan thinks that there could be major problems if companies don’t have up-to-date permissions. This may mean they can send people direct mail, but not email or social media messaging, so print could potentially profit. Jackson also sees print benefitting from the new regulatory climate.

“We will undoubtedly see GDPR have an impact on how we target audiences in the future, but the impact will be far more significant for digital than print. Businesses that don’t overlook print as part of a cross-channel strategy will therefore benefit long-term,” he believes.

It’s a view shared by Biltcliffe who says he is more optimistic about the future of print now than he has been for the past 20 years.

“If you combine this 500-year-old technology with the smartest data analytics you’ve got the best of both worlds,” he says. “You’ve got something with real integrity and comfort and that’s got brand values written through it – it’s got your name on it, it’s personalised, it feels great and it is relevant to you. Today, everything is auto spam filtered and everything is regulated to death and with GDPR it is going to get much worse from a digital marketing point of view. Print is a fantastic way of gaining those active opt-ins that brands will be needing next year and that is why I think print has got a fantastically exciting and powerful future ahead of it.”


Ten Steps to Hitting the Sweet Spot with Your Multi channel Campaign

Ten Steps to Hitting the Sweet Spot with Your Multi channel Campaign

Ten Steps to Hitting the Sweet Spot with Your Multi channel Campaign

When you’re ready to develop your next personalised multi channel campaign marketing campaign, keep these tips in mind to help hit the mark with consumers:

  1. Use both print and digital – Increasingly, marketers aren’t talking one or the other. They are talking both. Seamless integration between the two is critical to creating stand out marketing campaigns.
  2. Put the customer – not the channel – at the centre of your strategy. Customers move across different channels during the customer life cycle. Take this journey into consideration as you design your variable data multi channel campaigns with strategy and logic from the get go. Get customers excited for the brand journey! Plan ahead and keep in mind that you are creating a customer journey, not just a one-and-done deal. Trying to market products and services without putting the customer first is like swimming upstream.
  3. Deliver a consistent brand experience, regardless of channel. Your beautifully designed personalised print piece shouldn’t link to an outdated online experience. This is key to customer satisfaction. A study of 27,000 American consumers by McKinsey & Company has found that a consistent customer experience across the entire customer journey will increase customer satisfaction, build trust and boost loyalty.
  4. Make sure the design is responsive and mobile friendly – With the abundance of consumers using mobile devices and tablets today, it’s important to be sure your campaign will display correctly on their preferred viewing method. By working with modern frameworks and scripting languages, developers can ensure campaigns will always display properly.
  5. Collect data from both print and online sources during your multi channel campaign. This will help build your unique customer profiles and improve the overall customer experience. You can use that information effectively throughout each communication cycle to build a much more loyal relationship over time.
  6. Integrate digital technology into your print pieces – With this integration you can monitor campaigns, analyse results in real time and modify strategy and tactics accordingly. Options include QR codes, NFC, Augmented Reality Software or a ‘Print to Mobile’ infrastructure such as DocumobiFUSE technology, which digitally enables interaction with a printed piece via mobile phones, tablets and wearables.
  7. Personalise your multi channel campaign – Campaigns that are individualised will help deliver engaging and effective communications. The use of variable data, personalised images, personalised video and PURLs can all help drive strategic engagement.
  8. Use recognisable branding across all channels – All multi channel campaign brand messages should deliver a consistent look and feel across all channels – from the style of photographs to the colours, fonts and graphics.
  9. Measure results – Evaluate the effectiveness of each channel to assess your ROI and plan for future campaigns. Campaign monitoring and analysis will enable you to see results first hand to determine what works, what doesn’t and why. Unsuccessful initiatives can be abandoned before they drain financial resources and past campaign results and data can be used for future campaign planning and execution.
  10. Bullet-proof your future – Choose a solid and open marketing platform with capabilities that will continue to serve you well as technologies shift and advance. Nurture and continually develop a greater understanding your customer relationships– this will help you shape the way you connect with them for many years to come.

Consumers are already ahead of marketers in their anticipation of a modern, seamless, integrated and consistent brand experience across both print and digital. Use these tips to beat their expectations and take your multichannel campaigns to the next level!

February 4, 2016
by Judy Berlin
VP Marketing at XMPie

XMPie Named multi-channel leader in Gartner’s 2017

multi-channel leader marketing Xmpie Gartner Award 2017

XMPie Named a multi-channel leader in Gartner’s 2017 Magic Quadrant for Customer Communication Management Software

NORWALK, Conn., Feb. 3, 2017 – XMPie, A Xerox Company, has been placed by Gartner, Inc. in the multi-channel leader Quadrant of the 2017 Magic Quadrant for Customer Communication Management (CCM) Software. In the report, 15 CCM vendors were evaluated by their completeness of vision and ability to execute.

According to the report, “CCM tools are evolving from supporting static, printed output and one-way broadcasting to creating dynamic, on-demand communications via multiple channels.” XMPie’s software supports the creation and management of multichannel, two-way customer communications that span print, digital, social and mobile channels, helping businesses modernise their CCM efforts.

“Our technology is designed to help our customers create engaging and memorable one-to-one marketing communications, uniquely integrating print and digital,” said Jacob Aizikowitz, president, XMPie. “By marrying media personalisation with marketing automation and analytics in an all-in-one platform, we provide a true one-to-one in one solution.”

Why use our multi-channel marketing system?

Dynamic multi-channel marketing system campaign integration Bournemouth Poole and Dorset

When planning a dmulti-channel marketing system campaign there are many things to consider.

‘Who is my target audience?…

How much data do I have?…

Which Channels do I want to communicate across?

Our multi-channel marketing system is designed to be above all simplistic. We can launch campaigns across email, web, mobile and print seamlessly from a single platform. This means you don’t have to employ several companies to launch your campaign. Our system will do it all under one roof !
You may want to target 10,000 people but personalise the message/offer to groups or individuals within the database. That’s no problem at all for us as we believe in targeting the right person with the right message across the right channel at the right time. This is how you increase response rates and develop sales.

Integrating all these channels may sound daunting but using our system ties them all together effortlessly. By using a single platform you also benefit from faster deployment, cost savings, reduced margins for errors, and flexibility to change and update during campaigns.

Package that all up with the fact that we offer real time tracking and analytics and you have a powerful and effective tool at your disposal.